In the world of fashion, where trends come and go, it takes a bold and visionary mind to carve out a unique space. Ms. Lidia Tinal, women behind LITI, is one such visionary. With her distinctive blend of chic, timeless aesthetics, and a strong sense of modern minimalism, she has turned her brand into a well-known brand in Indonesia.

Launched in May 2020, LITI is a brand that has not only captured attention with its impeccable designs but also with its clear design philosophy, setting it apart from many other names in the fashion industry. LITI’s name is an abbreviation of its founder’s own name—LIdia TInal. A perfect reflection of the personal touch embedded in the brand, LITI's inception was born out of Lidia's drive to create a brand that would resonate with women looking for something more than just clothing: they wanted sophistication, comfort, and style that was distinctly minimalist but full of character.

LITI’s aesthetic can be described as a fresh take on minimalist fashion. LITI strikes a balance between simplicity and fluidity. We’re known for its unique approach to modern minimalism, incorporating relaxed tailoring that blends structured silhouettes with a laid-back, approachable vibe. This is what sets LITI apart—its ability to offer refined, polished looks while maintaining comfort.

Additionally, LITI offers accessible luxury—a refreshing take on high-end fashion. The pieces exude sophistication and quality but are priced in a way that makes them available to a broader audience. This affordability combined with high-end design makes LITI a more inclusive brand.

Lidia Tinal herself draws inspiration from some of the most iconic figures in fashion, with one quote in particular serving as a guiding principle for her design ethos: “Simplicity is the keynote of all true elegance.” — Coco Chanel. Lidia’s adherence to this philosophy is evident in every collection, where simplicity doesn’t mean basic—it means refined and purposeful design. Through LITI, she brings Chanel’s vision of elegant simplicity to life in a way that speaks directly to the modern, style-conscious woman.

LITI in three words:
Effortless. Minimalist. Bold.

These three words perfectly encapsulate the essence of LITI. The brand’s commitment to effortless style means that each piece is designed with ease of wear in mind, making it a natural fit for any wardrobe. The minimalist approach to design allows LITI pieces to transcend fleeting trends, offering timeless elegance.

As Lidia Tinal continues to build her brand, LITI stands as a modern, minimalist luxury that doesn’t compromise on comfort or style. With its unique approach to fashion, LITI has established itself as a key player in the modern fashion world, offering a new perspective on luxury that is accessible, stylish, and undeniably cool. Through LITI, Lidia has successfully created a brand that is both timeless and contemporary—reflecting her own vision of elegance, simplicity, and sophistication.