LITI made a bold statement at Brightspot 2024, unveiling an exclusive capsule
collection that brought a modern twist to classic silhouettes. From sharply
tailored jackets to edgy, reimagined vests, each piece was crafted with
precision, attitude, and the unmistakable LITI touch. Held at Ratu Plaza Mall,
Brightspot’s two-weekend pop-up—first week: May 31 to June 2 and the
second week June 6 to 9—transformed the space into a hub of fashion, f&b and
culture.

The exclusive collection launched at the event featured beloved LITI pieces: the
Roxane Blazer, Penelope Shorts, and Aleza, each introduced in brand-new
colorways. The decision to spotlight these articles came from customer
demand—popular favorites brought back by request, now with a fresh twist for
2024.To further energize the experience, LITI hosted a Styling Competition
right at the booth, inviting customers to create their own looks using LITI
pieces. Winners walked away with the brand’s latest (non-exclusive) collection,
turning everyday shoppers into stylists and giving the booth an interactive,
fashion-forward vibe.

On June 8, our dear friend Ayla Dimitri took over LITI’s Instagram Stories for
a few hours—guiding followers through her experience at Brightspot. From
showing the easiest route to find LITI’s booth, to mix and match pieces from the
new exclusive drop, Ayla’s takeover felt like a personal styling session with a
friend. Known for her styling game and interest in fashion, Ayla was chosen
because she perfectly embodies LITI’s cool-girl confidence and Brightspot’s
creative spirit.

The booth itself was a visual extension of the brand, designed by Marshella
Jastine, who brought LITI’s aesthetic to life: edgy, minimalist, and effortlessly
cool. One of the most photographed elements? A giant mirror stamped with
the LITI logo, where guests snapped selfies, shared their outfits, and tagged
the brand—turning the booth into both a shopping space and a social moment.
LITI also saw love from some of the city’s most stylish names. Familiar faces
like Widika Sidmore, Alifya Yunita, Sarah Azka, Dinda Yasmin, Michi Momo,
Cindy Karmoko, Claudia Setyohadi, Anaz Siantar, and Rianti Cartwright
stopped by to show support, try on pieces, and celebrate the brand’s continued
evolution.

The impact of Brightspot was immediate and undeniable. Sales spiked,
Instagram followers grew significantly, and brand awareness reached new
heights. Proof? The Roxane Blazer sold out completely—solidifying its place as
a LITI must-have. From exclusive drops to influencer collaborations and
immersive booth design, LITI’s presence at Brightspot 2024 for the third time
wasn’t just about showcasing clothes—it was about creating momen