On February 25, 2025 — LITI and Kallula proudly unveil WINDRUSH, a collab
collection that pays homage to the spirit of the London city girl—confident,
stylish, and effortlessly versatile. Born from a shared vision, WINDRUSH is
designed for the modern woman who flows seamlessly from the boardroom to
after-hours, blending functionality with finesse.
Drawing inspiration from the dynamic pulse of London, WINDRUSH captures
the essence of chic urban living. It’s about dressing with intention, style, and
the freedom to move through the city’s day-to-night rhythm without missing
any event. Whether she’s navigating office meetings or attending night event,
the WINDRUSH woman does it all—with edge and elegance.
LITI chose to collaborate with Kalula because of her personal style—effortlessly
cool, bold, and distinctly modern. Her look speaks volumes and aligns perfectly
with LITI's aesthetic. Kallula represents the brand’s essence, making her the
ideal partner for their first-ever collaboration project. However, the road to
WINDRUSH wasn’t without its challenges. Developing the collection across
time zones was one of them. With Kalula based in London and LITI
headquartered in Jakarta, scheduling meetings, sampling, and reviews proved
tricky—but both sides pushed through with shared dedication and passion.
One of the standout aspects of WINDRUSH is its fabric innovation. LITI
introduced suede and waxed denim—materials never used before in their
collections. Suede was chosen not just for its on-trend status at the time, but
because it evokes the classic cool of London’s street style. Waxed denim, on
the other hand, is a personal dream of LITI's founder—a material long admired
for its unique structure and finish. Of course, leather, LITI’s signature fabric,
remains present throughout the collection, grounding it in the brand’s identity
and craftsmanship.
The WINDRUSH collection features a refined edit of 3 tops, 3 outerwear pieces,
2 skirts, and 1 skort—each thoughtfully designed to reflect both the practical
and polished sides of contemporary city dressing. The collection has been in
development since July 2024, culminating in a stunning campaign shoot held
in December 2024 in the heart of London City, with a cold weather—a perfect
setting to bring the vision full circle.
As for what’s next, LITI shows no signs of slowing down. With eyes set on
expansion, the brand is gearing up to open its first offline store in one of
Jakarta’s most prestigious malls, and plans for more exciting collaborations are
already in motion. WINDRUSH marks a bold step forward—a statement of
growth and creativity.
Discover more and shop WINDRUSH collection only on liti-official.com and our
flagship store.